...so you place an order for 60 rash guards. Out of those 60, all but 4 are back-ordered. The environmentally sound company would contact the buyer, by email or phone, and maybe suggest holding those 4 rash guards back from shipping until the rest were ready. This would save paper, plastic, petrol (for shipping) and other miscellaneous waste. But this is the surf industry. 4 rash guards (that would have fit in a manila envelope) shared the cross-country trip in this 6x8x12 box with 4 pieces of paper(could have been 1), enough plastic to shrink wrap an average sized human and some sheet of cardboard. If you can't read the company name on the packing list I'll name some team riders for you: Cory Lopez, Tim Reyes, Jon Jon Florence, Sage Erickson, Rochelle Ballard...
Some, instead of none, of this trash will end up in the ocean.
Monday, May 28, 2007
excessive...
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6 comments:
F-U Ian
Jack Oniell
copy of an email i sent, what do you think?
Hi Ben,
Sorry but I don’t think you have all the facts. NSP & Blue aren’t taking the place of a board a local shaper used to make. None of them wanted to make funboards or mini longboards that beginners could learn on. All the shapers I know want to make shortboards for rippers because they are easy to make and help create their brand in the right market.
All of the NSPs and Blues that go into the market are sold to beginners. These beginners once they learn to surf come back to buy a custom board sooner or later. The local markets all over the world can’t handle the production they have now. Ask for a custom board and get it in 6 – 8 weeks. Come on I mean it is 2007 where is the service here. Many local shapers have been slowly putting themselves out of business for years due to their lack of service and professionality. This was a trend long before we can onto the market.
Surf Schools and Surf Camps are more prevalent than ever all of these are helping to educate beginners in a positive way. How to surf, where to surf, when to surf. Surfing is such a positive thing that we think that everyone should do it. In fact we think the world would be a better place if everyone did. GSI helps many people get into the water every year and surf for the first time. We are proud of this fact. We also help many under privileged people start to surf because we know the positive social benefits of surfing. Last year alone we gave away over 700 boards and about $100,000 in cash to charities who help people through teaching them to surf.
I know we might never agree 100% but I think one thing we can agree on is that our company mantra – Life is better when you surf – is right.
Cheers,
Kel
From: Mark Adams [mailto:surfdubs@hotmail.com]
Sent: Tuesday, 29 May 2007 12:18 PM
To: kel@surfindustries.com
Subject: RE: Website Contact Form Results
hey kel,
my main problem with pop outs (NSP, Blue...) is that everytime one of those is sold, a real shaper loses a sale. and that sale is lost to someone who does not surf, just someone who runs a factory in china. Putting shapers out of business makes it harder for customized boards for local areas to be made, makes it more expensive. Do you think i could call up Nsp and get a 6 foot 4 board made, with a fish tail and a round nose? no, because they only sell boards that come out of molds. the end of customization. you can only get what they sell, so surfers suffer. so what positive stuff have you done for the surfing community? as far as i can see, youve only flooded the line up with a punch of huge and heavy epoxy death missles, with beginners who cant handle them.
While most people do move from pop outs to handshapes once they're not a beginner the fact is 90% of new surfboard purchases are popouts, so there might not be a shaper around when they do advance. More and more shops are refusing to sell popouts.
ben
"Kel" is Mark Kelly owner of GSI, Global Surf Industries. The boards are made in the Cobra factory in Thailand. GSI's motto is life is better when you surf, but Mark Kelly doesn't surf.
Jack, you spelled your name wrong. It's Oneill, and I dig the pirate patch. It's very Disney.
Thanks Ian - great post - I love the above!
Jack Oneill
you should try and get an account to see Patagonia rashies, baggies and wetsuits. green and stylish and last a long time.
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