...all the sales reps are always talking "fashion forward" about their new clothing lines. "I'm killing it with these shoes in Virginia Beach. You're a destination shop, people will buy this, let's talk numbers...aaaaaahhhhh!"
Looks like Old Navy is dominating the "fashion forward" surf clothing market with this matching rashguard-swimsuit combo. This kid, not afraid to innovate, stepped it up and matched up his Crocs and sunglasses too for the ultimate ensemble. Just a guess, but I bet his favorite surfer is Wingnut...
Friday, August 10, 2007
fashion forward...
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11 comments:
You know how I know your gay.....
because I love you?
he must be a real narley dude
Hey, for all we know the poor kid is just a victim of his parents purchasing choice....their money, his misery.
aw come on, how old is that kid, 11? i think i still wore just my underwear when i was that old.
missing the point, just showing what happens when the money-grabbing non-surf companies get into the surf apparel market...
as opposed to the money grubbers who surf?
oh, i got the point now. thanks for the education.
Bros, Old Navy is wack. Hollister is totally where it's at. I rock my Ambercrombie&Finch gear for the honies every weekend at the bars and get so many digits bro.
Don't kid yourself Ian. If quiksilver or Billabong can turn a quick buck they will. How the hell does a t-shirt cost 20 bucks? Shame on a clothing company for trying to make money...
Care to explain the intricacies of a billabong rashgaurd and why it's so superior to an old navy rashgaurd?
I would in no way defend surf companies like quik and bong saying they are in it for the surfers and not the money. That may have been the case when they both began, but money does strange things to men.
I don't know the ins and outs of Billabongs rashguards since we don't carry them, but there is a significant difference between a surf brand and an Old Navy rashguard. Higher quality lycra with 50+ spf ratings, heavy duty stitching, ergonomic panels for better fit and comfort to name a few. Of course you have less of an opportunity to match them up with your boardshorts and crocs.
A $20 t-shirt is just basic retail markup. We get a t-shirt for $10 plus the cost of shipping. Add in the overhead costs of running a business like utilities, employee wages, shipping etc. and the profit margin shrinks even more. Surfboards on the other hand have a markup of only 20%. Hard to make money off of that, which is where the clothing comes in. It is a business, and the goal is to make a living, not neccesarily a franchise.
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