Friday, May 06, 2011

Viva la Frog!

It's getting harder and harder to get the authentic surf shop experience nowadays, but there's still some shops out there that have stayed true to their roots. One of my personal favorites is Newport Beach's FROG HOUSE. Opened in 1962... ah, if you want the whole story go here.

What's important is that the FROG HOUSE, like McKevlin's, has always given the burgeoning surf brands a chance, instead of following the current trends. They were the first surf shop to carry Volcom, and with that they are part of the foundation of where Volcom is today... which happens to be here.

The sign above sits on the PCH in Newport Beach, is larger that an 8-foot No Popout sign, and has an even bigger impact as it lies in the heart of the surf industry.

What does this all mean? I have no idea.

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